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Prime advertising space on Piccadilly Lights is now available for the first time in 24 years

Prime advertising space on Piccadilly Lights is now available for the first time in 24 years

19 November 2014

Piccadilly Lights has been a feature of the capital for over 100 years and has played host to a number of the world's largest and best-known brands including Schweppes, BP, Cinzano, Fujifilm and Kodak. Research estimates over 2 million people pass through Piccadilly Circus every week.

For just over 20 years Japanese technology giant TDK has promoted its logo on Piccadilly Lights. The space is now being taken to market to find a new brand to call this prestigious space home. This state of the art full motion screen, which measures 21.1m x 4.8m and is situated on the most prominent location on the Piccadilly Lights.

Outdoor advertising consultancy Wildstone has been appointed by Land Securities to secure a brand for the screen.

 

Wildstone CEO Damian Cox said: "We are incredibly excited about finding a new brand for this screen at the heart of Piccadilly Lights, one of the most famous advertising sites on the planet. While it feels like the end of an era to see TDK leave the site, we expect a number of world famous brands will jump at the opportunity to claim the site as their own, possibly for decades to come.”

 

Vasiliki Arvaniti, Portfolio Manager, Land Securities London, said: “Piccadilly Lights is a unique and exciting asset within our Central London portfolio and one which we’re continually investing in, for example through the installation of innovative new LED screen space at the end of last year. Opportunities to advertise only come along now and again, so we look forward to finding out which brand will be the next to, quite literally, see its name in lights!”

 

For any brands interested in the opportunity at Piccadilly Lights, please contact Damian Cox (damian@wildstone.co.uk) or Cennydd Roberts (cennydd@wildstone.co.uk) by e-mail or call 020 7313 9571