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Piccadilly Lights pay tribute to World War I heroes in roll of honour

Piccadilly Lights pay tribute to World War I heroes in roll of honour

15 August 2014

The evening of Monday 4 August saw London’s iconic Piccadilly Lights illuminating the names of the fallen heroes of World War I in a special honour roll screening that launched the First World War commemorations.

Together with our advertisers and Westminster City Council we teamed up to organise the roll of honour, which stopped pedestrians in their tracks and drew large crowds that assembled in silence to witness the moving testimony.

Councillor Rachael Robathan of Westminster City Council said of the occasion;

“Given Westminster’s position at the heart of the Capital and the many men from the City who sacrificed their lives, it was important that we should mark this anniversary with the respect and dignity that it deserved. I was particularly keen that we should be able to achieve something which stopped people in their everyday lives and made them think – perhaps only for a few minutes – about these young men and the sacrifice they made. The sight of this iconic landmark switching from its normal screens to these images certainly did that. I can honestly say that it is something which we will never forget and I am so grateful for [Land Securities] for helping it to happen.”

The honour roll screening formed part of the ‘LIGHTS OUT’ hour during 10 – 11 pm that took place across the UK that evening, where the country was invited to turn off their lights to mark the hour the Britain entered the First World War.