Millie Mackintosh launches London’s first ever “Sponsored Strut” for The Prince’s Trust
1 June 2012
Would you love to do your bit for charity but can't face months of training in unflattering sportswear and tired trainers? This summer will see a sponsored walk with a difference. Forget unforgiving running get-ups and unsavoury sweat bands, the City of London's leading shopping and leisure destination, One New Change, is thrilled to announce the arrival of The Sunday Strut, an exclusive charity walk across London in aid of The Prince's Trust. The event is co-hosted by Cardinal Place, a haven of shops, restaurants, a roof garden and an art gallery, in the heart of Victoria.
Fronted by one of London's leading ladies, Millie Mackintosh of Made in Chelsea fame, The Sunday Strut in aid of The Prince's Trust, is a charity walk which has never been seen on the streets of London before. One New Change is challenging all style gurus to don this season's latest look and strut across London's fashion heartland.
On Sunday 19th August 2012, 100 lucky individuals will have the chance to strut 6 kilometres from Cardinal Place in Victoria to One New Change in the historic City of London. The convoy of fashionistas will wind their way past Big Ben, the London Eye, and over the stunning Millennium Bridge with the finishing line just a stone's throw from St Paul's Cathedral.
This is not your average charity walk! Strutters can add finishing touches totheir look at the start line in a pop-up hair and make-up parlour, including the latest Caviar Nails and Glitter Masques from celeb favourites InParlour beauty team, on the roof garden at Cardinal Place. Once strutters have refuelled and before things kick off, they can look forward to a high energy warm up from London's coolest fitness club, Gymbox.
After taking in the sights of the Capital over a fashionable 6k, strutters will arrive at One New Change where they can swap their bottled water with a celebratory glass of champagne courtesy of Searcys Champagne Bar. And the fun doesn't stop there as an exclusive after party will finish off the day in style at Gordon Ramsay's Bread Street Kitchen. Ramsay's rustic restaurant will be serving up sumptuous Strut cocktails, courtesy of Grey Goose Vodka, as guests enjoy live music at the intimate Vintage Fashion Tea party.
This unique take on the traditional charity walk has been organised by One New Change and Cardinal Place, two of Land Securities' flagship shopping destinations in London, with all proceeds going directly toits charity partner, The Prince's Trust. Since The Trust was founded in 1976,the youth charity hassupported 650,000 disadvantaged young people across the UK, giving them the skills, confidence and motivation to move into the workplace.
Millie Mackintosh commented: "I'm thrilled to be fronting The Sunday Strut in aid of the Prince's Trust. I love London and what better way to see it than in your most glamorous attire surrounded by London's trendsetters. I'm so excited to lead the strut from Victoria to Cheapside in the shadow of some of London's most iconic landmarks, all while raising money for a great cause. I'm especially looking forward to enjoying a glass of champagne on the stunning roof terrace at One New Change after I've strutted my stuff".
Notes to Editors:
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