Land Securities turns New Ludgate InsideOut
21 October 2013
Land Securities’ development at 1 & 2 New Ludgate, EC4, designed by architects Fletcher Priest and Sauerbruch Hutton, is set to be a striking and contemporary addition to one of London’s most historic locations when it completes in April 2015.
However, the development is currently also home to one of London’s most original public art installations thanks to French artist JR and his renowned INSIDE OUT project, which has been brought to London by Lazarides Gallery.
The INSIDE OUT project has given Londoners the chance to create their own black and white portrait in travelling photo trucks. The photos have subsequently been printed as large posters and pasted onto the hoardings of New Ludgate, as well as the terrace at Somerset House, creating a vast communal artwork.
The appearance of the INSIDE OUT project on the hoardings of the 379,000 sq ft development at New Ludgate reflects the dynamism of this part of London, where the Capital’s financial, legal and professional worlds meet. The £260 million scheme, moments from St Paul’s Cathedral, comprises two distinct buildings united by a new public piazza. Together they will offer highly efficient office accommodation set around generous open and green spaces, as well as new restaurants and retail facilities.
Since its conception, the INSIDE OUT Project has travelled from Ecuador to Nepal, Mexico to Palestine and most recently to New York. To date over 150,000 people from across 108 countries have participated in this epic creative project, which aims to use art as a tool for global communication and understanding by inviting us all to become the subject, protagonist, passerby and interpreter.
Oliver Gardiner, Head of Development Management at Land Securities, comments:
“JR’s landmark Inside Out Project on the hoardings of New Ludgate is a brilliantly engaging installation that reflects the area’s emergence as one of London’s most exciting commercial neighbourhoods. The project, in which individual photo portraits of Londoners have been collected into a vast communal artwork, shows London at its dynamic and creative best.”
For more information on New Ludgate click here|